Skip to Content

Searches for "how-to" sports videos on YouTube have more than doubled in the past year.

Google Data, U.S., Classification as sports videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Oct. 2016 vs. Jan.–Oct. 2017.

Appears In

Why your sports marketing plans should be about more than the sports you see on TV

Related Content

3 ways online video is changing what it means to be a sports fan For a winning sports marketing campaign, think of players as people first Why you should lean into how-to content in 2018

Related Data