Searches for "how-to" sports videos on YouTube have more than doubled in the past year. Appears In Why your sports marketing plans should be about more than the sports you see on TV Related Content 3 ways online video is changing what it means to be a sports fan For a winning sports marketing campaign, think of players as people first Why you should lean into how-to content in 2018 Related Data Freestyle scootering, like other "lifestyle" sports, has more than tripled in watch time on YouTube in the past year — faster than any of the four major televised sports. Watch time of boxing-related videos in the U.K. grew over 90% YOY YouTube viewers in Germany watched over 60 years of Dirk Nowitzki videos during the first six months of 2019. Watch time of Women’s Rugby Union videos in France grew over 200% YOY. Watch time for sports highlight videos in Australia has increased over 80% YOY. Watch time for soccer-related videos in Vietnam has increased over 140% in the last year.