Almost 80% of shoppers will go in store when they have an item they want immediately. Appears In How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store Related Content How one retailer is shifting to an AI-first mentality 'Twas the week before (and after) Christmas, when shoppers went nuts Don’t be misled by these online-to-offline marketing myths Related Data In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 46% of shoppers surveyed confirm inventory online before going to store. 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. 70% of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
