27%
of gaming app users are between ages 25 and 34.
of gaming app users are between ages 25 and 34.
Ipsos MORI, U.S., Mobile app research report, "Something for everyone," July 2017.
of mobile gamers download a game within a day of discovering it.
The No. 1 reason players say they came back to a game is new features, like additional levels.
of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
of casual gamers play games to pass the time.
of strategy gamers play games to pass the time.
of fantasy gamers play games to pass the time.