67% of smartphone users utilize gaming, entertainment, news, and sports apps. Related Content 4 ways consumers turn to apps for an improved new year Most app users churn within 3 months—here’s how to avoid becoming a statistic Consumers in the Age of Assistance Related Data 59% of mobile gamers download a game within a day of discovering it. The No. 1 reason players say they came back to a game is new features, like additional levels. 64% of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills. 63% of casual gamers play games to pass the time. 48% of strategy gamers play games to pass the time. 49% of fantasy gamers play games to pass the time.
