Mobile searches for “best” lipsticks and lipglosses have grown over 100% in the past two years. Related Content Micro-Moments Now: Why you should be the adviser consumers are searching for Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Data 1 in 12 of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.” 4 X Active users of the Google Assistant grew 4X over the past year. The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise. The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise. India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise. France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.