Mobile searches for “best” online games and puzzles have grown over 125% in the past two years. Related Content Micro-Moments Now: Why you should be the adviser consumers are searching for Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Data 59% of mobile gamers download a game within a day of discovering it. The No. 1 reason players say they came back to a game is new features, like additional levels. 64% of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills. 63% of casual gamers play games to pass the time. 48% of strategy gamers play games to pass the time. 49% of fantasy gamers play games to pass the time.