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Over 50% of global shoppers surveyed say online video has helped them decide which specific brand or product to buy.

Google/Ipsos, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “How People Shop with YouTube” Study, 18–64-year-olds who go online at least monthly and have purchased something in the last year, n=24,017, July 2018.

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Over 90% of people surveyed around the world say they discover new brands or products on YouTube.
Google/Magid Advisors
80%

of people say they typically switch between online search and video when researching products to buy.
Google/Magid Advisors
70%

of shoppers said they’re open to learning about products on YouTube from brands.
Google/Magid Advisors

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
Google/Ipsos

Over 40% of global shoppers surveyed say they have purchased products they discovered on YouTube.
Google/Ipsos