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Over 50% of global shoppers surveyed say online video has helped them decide which specific brand or product to buy.

Google/Ipsos, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “How People Shop with YouTube” Study, 18–64-year-olds who go online at least monthly and have purchased something in the last year, n=24,017, July 2018.

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
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of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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