8 out of 10
millennial parents agree that their child is one of their best friends.
millennial parents agree that their child is one of their best friends.
Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.
of Gen Zers say a texting conversation can count as a date.
of those between 18 and 24 say video and virtual dating are important.
of 18- to 24-year-olds say that dating websites and apps allow them to date someone outside of where they live.
of 18- to 24-year-olds say that dating websites and apps allow them to be more diverse in who they date.
of 18- to 24-year-olds learn about dating apps through online video sites, over 57% more than 25- to 34-year-olds.
In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants.