> 50 %

of smartphone users made purchases from companies that provided more useful information than the brands they originally intended to buy from.

Google/Ipsos, U.S., Playbook Omnibus 2018, n=1,604, online smartphone users, A18+, Jan. 2018.

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Related Data

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
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59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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46% of shoppers surveyed confirm inventory online before going to store.
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59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.
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70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
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