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> 7,300

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

Google Data, U.S., Classification as “apartment tour, home tour, or house tour” videos based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, March 2016–March 2018.

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3 ways digital video has upended shopping as we know it

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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