of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

increase in earned views on YouTube in the last year.

increase in watch time of YouTube content in the last year. 

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.

Watch time of "does it work" videos grew by more than 11X in the past two years.