Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos

increase in earned views on YouTube in the last year.

YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

YouTube Analytics Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

YouTube