Mobile search queries that take place in a store have grown 15% in recent years.

In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor.

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.

of shoppers surveyed say they use Google to research a purchase they plan to make online .

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.