Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.
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Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.
Google Data, U.S., aggregated, anonymized store traffic for top retail brands in Big Box, Department Stores, Drugstores, Warehouse Clubs, Home Improvement, Electronics, Grocery, Clothing, Office and Toy Stores from a sample of U.S. users that have turned on location and search history, N = 28 retail brands, 2017.
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
At the beginning of September 2023, 45% of U.S. consumers said they would like to receive communication from retailers and brands about end-of-year holiday promotions, deals, and/or gift ideas.
Among those planning to shop for the holidays, 65% say they will shop online more.
Searches for “halloween decorations” and “halloween costumes” have grown over 60% and 20% WOW, respectively.
Searches for “home appliances” have grown over 11,350% WOW.
87% of holiday shoppers reported using Google properties (e.g., Search, Maps, YouTube) as a shopping resource vs. social media platforms (65%) and top online marketplaces (59%).