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In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor.

Google Data, U.S., aggregated, anonymized store traffic for top retail brands in Big Box, Department Stores, Drugstores, Warehouse Clubs, Home Improvement, Electronics, Grocery, Clothing, Office and Toy Stores from a sample of U.S. users that have turned on location and search history, N = 28 retail brands, 2017.

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Related Data

Mobile search queries that take place in a store have grown 15% in recent years.
Google Data

Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.
Google Data
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos