61%

of shoppers expect their shopping and billing information to be remembered and filled in automatically when they return to a retailer's site.

Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=2,132, shoppers who return to a retailer site, Oct.–Dec. 2017.

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Related Data

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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46% of shoppers surveyed confirm inventory online before going to store.
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59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.
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70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
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