> 2 X There has been a more than 2X increase in searches for "boho dresses." Related Content Fashion trends 2016: Google Data shows what shoppers want Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. Mobile searches related to “best Black Friday” have grown over 80% in the past two years. > 60 % More than 60% of deal seekers say they research before they buy. 66% of all holiday shopping last season was planned before purchase. 57% of shoppers say they look for helpful recommendations or suggestions for gifts. 49% of early-bird shoppers research before they buy to make the best decision.