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Searches for "how-to" sports videos on YouTube more than doubled in the past year.

Google Data, U.S., Classification as sports videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Oct. 2016 vs. Jan.–Oct. 2017.

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59%

of mobile gamers download a game within a day of discovering it.
Google/Kantar

The No. 1 reason players say they came back to a game is new features, like additional levels.
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64%

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
Google/Kantar
63%

of casual gamers play games to pass the time.
Google/Kantar
48%

of strategy gamers play games to pass the time.
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49%

of fantasy gamers play games to pass the time.
Google/Kantar