90%+ growth in searches for football "highlight" videos on YouTube in the past year. Appears In 3 ways online video is changing what it means to be a sports fan Related Content 3 industry leaders predict the online video trends that will shape 2018 How Turner Sports brought the world’s largest live pregame show to millions of fans on YouTube Empowered mobile consumers led Adidas to a cultural revolution Related Data 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet. 50%+ growth in watch time of "funny" sports videos on YouTube in the past year. 60%+ growth in watch time of sports "interview" videos on YouTube in the past year. Searches for "how-to" sports videos on YouTube more than doubled in the past year. 70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.
