Skip to Content

Watch time of sports "highlight" videos on YouTube grew more than 80% in the past year.

Google Data, U.S., Classification as sports videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Oct. 2016 vs. Jan.–Oct. 2017.

Appears In

3 ways online video is changing what it means to be a sports fan

Related Content

3 industry leaders predict the online video trends that will shape 2018 How Turner Sports brought the world’s largest live pregame show to millions of fans on YouTube Empowered mobile consumers led Adidas to a cultural revolution

Related Data

80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.
Google/Ipsos
30%

of sports fans stream live sports on their smartphone or tablet.
Google/Ipsos

50%+

growth in watch time of "funny" sports videos on YouTube in the past year.
Google Data

60%+

growth in watch time of sports "interview" videos on YouTube in the past year.
Google Data

Searches for "how-to" sports videos on YouTube more than doubled in the past year.
Google Data

70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.
Google Data