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Watch time of sports "highlight" videos on YouTube grew more than 80% in the past year.

Related Data

80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

30%

of sports fans stream live sports on their smartphone or tablet.

growth in watch time of "funny" sports videos on YouTube in the past year.

growth in watch time of sports "interview" videos on YouTube in the past year.

Searches for "how-to" sports videos on YouTube more than doubled in the past year.

70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.