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80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos Connect, U.S., Sports Viewers Study, n of 1,520 adults aged 18 to 54 who identify themselves as sports fans, Dec. 2017.

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3 ways online video is changing what it means to be a sports fan

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59%

of mobile gamers download a game within a day of discovering it.
Google/Kantar

The No. 1 reason players say they came back to a game is new features, like additional levels.
Google/Kantar
64%

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
Google/Kantar
63%

of casual gamers play games to pass the time.
Google/Kantar
48%

of strategy gamers play games to pass the time.
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49%

of fantasy gamers play games to pass the time.
Google/Kantar