80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos Connect, U.S., Sports Viewers Study, n of 1,520 adults aged 18 to 54 who identify themselves as sports fans, Dec. 2017.

Appears In

3 ways online video is changing what it means to be a sports fan

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30%

of sports fans stream live sports on their smartphone or tablet.
Google/Ipsos

50%+

growth in watch time of "funny" sports videos on YouTube in the past year.
Google Data

60%+

growth in watch time of sports "interview" videos on YouTube in the past year.
Google Data

Searches for "how-to" sports videos on YouTube more than doubled in the past year.
Google Data

70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.
Google Data

90%+

growth in searches for football "highlight" videos on YouTube in the past year.
Google Data