Lori Sobel Managing Director YouTube BrandConnect

Lori Sobel

Managing Director YouTube BrandConnect

1 Google/Ipsos, U.S., Holiday Study, n=5,543 online Americans 18+ who shopped in the past two days, Nov. 2018–Jan. 2019.

2, 6, 8, 10, 12-14 Google/LRWGreenberg, U.S., Consumer Electronics Path to Purchase Study, Base: consumers who have purchased (in the past three months) or intend to purchase (within six months) consumer tech products, n of 2,243 survey respondents and n of 1,499 clickstream panelists, Aug. 2019.

3 Deloitte Holiday Study, U.S., n=4,036 U.S. adults, 2018.

4 Google Data, Oct.–Dec. 2018.

5, 7, 11 Google/LRWGreenberg, U.S., 2019 Path to Purchase Study, n of 1,499 consumer electronics shoppers; Google/LRWGreenberg, U.S., 2015 Consumer Electronics Study, n of 4,000 consumer electronics shoppers, 2015 vs. 2019.

9 Google/Ipsos, U.S., Omnichannel Holiday Study, holiday shoppers 18+ who shopped in previous 48 hours, n=5944 shoppers overall, and n=1,571 holiday shoppers week of BF/CM, Nov. 2017–Jan. 2018.

15 Google/Ipsos, U.S., “How People Shop with YouTube,” n = 2,401, 18–64 who go online at least once per month and have purchased something in the past year, July 2018.