20 minutes are typically spent in clothing stores on Black Friday.

Related Data

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google

15 minutes are typically spent in clothing stores on Thanksgiving Day.

Google
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Google/Ipsos

In 2018, nearly 40% of people began their holiday shopping in October.

Deloitte