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15 minutes are typically spent in clothing stores on Thanksgiving Day.

Google Data, aggregated anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.

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Shoppers gobble up in-store Black Friday deals on mobile

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Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).
Google

20 minutes are typically spent in clothing stores on Black Friday.
Google
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.
Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.
Google/Ipsos

In 2018, nearly 40% of people began their holiday shopping in October.
Deloitte