The E-commerce Future

January 2012

Looking for the next big thing? Spencer Spinelli, Director of Emerging Media at Google, explains why Near Field Communication (NFC) could be it. He explains how this technology could be the missing link between mobile and e-Commerce, combining key factors like smartphone security and access to unique data points for an experience that improves brand experiences for consumers as well as business for brands.

New Vehicle Purchase Path Cross-Shopping Analysis