Skip to Content

35 minutes to 1.5 hours are typically spent in electronics stores on Black Friday.

Google Data, aggregated anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.

Appears In

Shoppers gobble up in-store Black Friday deals on mobile

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
Google Data

+60 %

Mobile searches for “best vacuum” have grown over +60% in the past two years.
Google Data

Mobile searches for “best wireless headphone(s)” have grown by over 80% in the past two years (e.g., ”best wireless headphones for running,” ”best wireless headphones for working out,” and ”best wireless headphones 2018”).
Google Data

Mobile searches for “tv with” have grown by over 60% in the past two years.
Google Data

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.
Google/Ipsos