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20 to 45 minutes are typically spent in electronics stores on Thanksgiving Day.

Google Data, aggregated anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.

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Shoppers gobble up in-store Black Friday deals on mobile

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In 2018, nearly 50% of Q4 consumer electronics searches happened before Thanksgiving.
Google

Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey.
Google/LRWGreenberg
53%

of consumer electronics shoppers are open to influence by brands other than the one they bought.
Google/LRWGreenberg

35 minutes to 1.5 hours are typically spent in electronics stores on Black Friday.
Google
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
Google Data