20 to 45 minutes are typically spent in electronics stores on Thanksgiving Day. Appears In Shoppers gobble up in-store Black Friday deals on mobile Related Data In 2018, nearly 50% of Q4 consumer electronics searches happened before Thanksgiving. Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey. 53% of consumer electronics shoppers are open to influence by brands other than the one they bought. 35 minutes to 1.5 hours are typically spent in electronics stores on Black Friday. 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).