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30 minutes to 1.5 hours are typically spent in shopping malls on Thanksgiving Day.

Google Data, aggregated anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.

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Shoppers gobble up in-store Black Friday deals on mobile

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.
Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.
Google/Ipsos

In 2018, nearly 40% of people began their holiday shopping in October.
Deloitte

> 50 %

of purchases still happen in-store during the holidays.
Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
Google/Ipsos