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15 to 45 minutes are typically spent in toy stores on Thanksgiving Day.

Google Data, aggregated anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.

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Shoppers gobble up in-store Black Friday deals on mobile

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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.
Google/Ipsos

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.
Google/Ipsos

In 2018, nearly 40% of people began their holiday shopping in October.
Deloitte

In 2018, nearly 50% of Q4 consumer electronics searches happened before Thanksgiving.
Google

Nearly 50% of consumer electronics shoppers have decided what brand to buy when they begin their shopping journey.
Google/LRWGreenberg