of experience bookings are happening once travelers arrive at their destination.

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.

Search is the No. 1 channel high-value travelers turn to.

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.