Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
Google/Greenberg, Global, Travel Tours and Activities Survey and Behavioral Study, Dec. 2018.
More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
of experience bookings are happening once travelers arrive at their destination.
Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.