Attention paid to video ads on YouTube was 1.8X higher than on social media platforms. Appears In Ad attention research: Effectiveness hinges on more than just reach Related Data Views of travel-related videos increased 41% in August and September 2018 compared to 2017. Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018. Watch time for “morning routine” videos on YouTube has more than tripled in the past two years. 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet. 81% of video viewing sessions capture people's attention
