2 X

growth in watch time of “explainer” entertainment videos on YouTube over the past year.

Google Data, U.S., Entertainment videos with "explained" or "everything about" in their title. Classification as entertainment videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. 2017 vs Jan. 2018.

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Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.
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4 X

Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled.
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> 2 X

Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled.
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90% growth in watch time of episode preview and prediction videos on YouTube over the past year.
Google

75% growth in watch time of cast and character videos on YouTube over the past year.
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2 X

People are spending 2X as much time watching official TV channels on YouTube as they did two years ago.
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