> 50 % of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV. Appears In 3 trends that show how the very notion of TV entertainment is changing Related Content Why loyalty, not view count, should be your new North Star Your guide to building a better marketing strategy for reaching today’s viewers YouTube’s chief product officer on the future of TV entertainment Related Data Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%. 4 X Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled. > 2 X Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled. 90% growth in watch time of episode preview and prediction videos on YouTube over the past year. 75% growth in watch time of cast and character videos on YouTube over the past year. 2 X growth in watch time of “explainer” entertainment videos on YouTube over the past year.
