> 50 %
of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV.
of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV.
Google-Commissioned Nielsen Custom Research, U.S., Reach among persons 18–49. “Light TV viewers” represent the bottom tercile of total TV watchers based on total minutes viewed, Oct. 2017.
Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.
Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.
Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled.
Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled.
90% growth in watch time of episode preview and prediction videos on YouTube over the past year.
75% growth in watch time of cast and character videos on YouTube over the past year.