> 50 % of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV. Appears In 3 trends that show how the very notion of TV entertainment is changing Related Content Why loyalty, not view count, should be your new North Star Your guide to building a better marketing strategy for reaching today’s viewers YouTube’s chief product officer on the future of TV entertainment Related Data Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018. Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%. 4 X Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled. > 2 X Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled. 90% growth in watch time of episode preview and prediction videos on YouTube over the past year. 75% growth in watch time of cast and character videos on YouTube over the past year.
