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52%

of people who own a voice-activated speaker say they keep their device in a common room, such as a family room, living room, etc.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

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5 ways voice assistance is shaping consumer behavior

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60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
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59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
Google/Ipsos