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44%

of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

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5 ways voice assistance is shaping consumer behavior

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