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62%

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

Google/Peerless Insights, “Voice-Activated Speakers: People’s Lives Are Changing,” n=1,642, U.S. monthly active voice-activated speaker owners (Amazon Echo/Dot and Google Home) A18+, Aug. 2017.

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5 ways voice assistance is shaping consumer behavior

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