Women are more likely to seek a "how-to" video than a beauty video on YouTube. Appears In What women watch: Trends toward entrepreneurship, education, and empowerment on YouTube Related Data Users searched almost 90 million times for specific natural beauty ingredients in the past year. 90% of top beauty videos about aloe did not mention a brand. 7 in 10 YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies. How watching videos on YouTube makes people feel 77% of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content. 87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.
