Over 90% of people surveyed around the world say they discover new brands or products on YouTube. Appears In A new way to think about online video’s role in the purchase funnel Related Content 3 viewer behaviors we saw play out on YouTube in 2018 How online video empowers people to take action Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. 80% of people say they typically switch between online search and video when researching products to buy. 70% of shoppers said they’re open to learning about products on YouTube from brands. Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Over 50% of global shoppers surveyed say online video has helped them decide which specific brand or product to buy. Over 40% of global shoppers surveyed say they have purchased products they discovered on YouTube.