Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.

YouTube saw over 200 million daily logged-in gaming viewers in 2017.

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Nearly 70% of female YouTube gamers watch gaming videos on the platform when they want to hear from people they can relate to.

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Mobile searches for “best ___ games of ___” have grown by over 65% in the past two years (e.g., “best games of 2018,” “best ps4 games of all time,” and “best video games of all time”).