Related Data

Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.

YouTube Internal Data

Viewers watched 50 billion hours of gaming content on YouTube in 2018.

Google Preferred Brand Lift Meta Analysis
66%

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Google/Ipsos Connect

Nearly 70% of female YouTube gamers watch gaming videos on the platform when they want to hear from people they can relate to.

Google/Ipsos Connect, U.S
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos