Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.

Viewers watched 50 billion hours of gaming content on YouTube in 2018.

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Nearly 70% of female YouTube gamers watch gaming videos on the platform when they want to hear from people they can relate to.

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Mobile searches for “best ___ games of ___” have grown by over 65% in the past two years (e.g., “best games of 2018,” “best ps4 games of all time,” and “best video games of all time”).