Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.
Google Survey, “How YouTube Audience Views LGBT-Inclusive Advertising,” U.S., n=187 YouTube male viewers 18–34 and n=189 YouTube female viewers 18–34 (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.
of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.”
Active users of the Google Assistant grew 4X over the past year.
The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise.
The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise.
India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise.
France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.