Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly. Appears In Pride year round: The benefits of LGBT-inclusive messaging in online video advertising Related Content Data Dive: 2 approaches to drive LGBT engagement with your ads Related Data Black millennials' mobile watch time on YouTube has more than doubled in the last two years. 70% of millennials who watch YouTube to learn how to do something new. 47% of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down. 43% of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases. 70% of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues. 3 in 4 black millennials say they're more likely to consider a brand that positively reflects black culture.