Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.


of millennials who watch YouTube to learn how to do something new.


of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

Google/Ipsos Connect

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google

of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.

Google/Ipsos Connect

black millennials say they're more likely to consider a brand that positively reflects black culture.

Google/Ipsos Connect