3 X Users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions. Appears In 3 ways digital video has upended shopping as we know it Related Content The Curious Consumer: Researching everything, no matter how small How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store When ‘I have to have it’ clashes with reality, shoppers turn to search Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
