3 X Users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions. Appears In 3 ways digital video has upended shopping as we know it Related Content The Curious Consumer: Researching everything, no matter how small How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store When ‘I have to have it’ clashes with reality, shoppers turn to search Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. > 7,300 years of watch time of apartment tour/home tour videos on YouTube in the past two years. 5 X increase in earned views on YouTube in the last year. 39s increase in watch time of YouTube content in the last year. 81% of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.