41% of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion. Appears In The future of YouTube marketing is multicultural; here’s how brands should adapt Related Content The case for diversity in advertising What black millennials want from YouTube advertisers Related Data 43% of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases. 92% of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering. 77% of Hispanics say they watch YouTube to engage in passions or topics of interest. 70% of Hispanics say it's important for a site to have content relevant to them. Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy. Views of travel-related videos increased 41% in August and September 2018 compared to 2017.