70% of millennials who watch YouTube to learn how to do something new. Appears In What motivates people to watch YouTube Related Content 3 ways online video is changing what it means to be a sports fan 3 industry leaders predict the online video trends that will shape 2018 Why you should lean into how-to content in 2018 Related Data Black millennials' mobile watch time on YouTube has more than doubled in the last two years. Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly. 47% of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down. 43% of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases. 70% of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues. 3 in 4 black millennials say they're more likely to consider a brand that positively reflects black culture.
