79% of YouTube sports viewers say YouTube has sports and fitness video content that they can't find anywhere else. Appears In What motivates people to watch YouTube Related Content 3 ways online video is changing what it means to be a sports fan 3 industry leaders predict the online video trends that will shape 2018 Why you should lean into how-to content in 2018 Related Data 75% of Gen Xers choose to watch YouTube videos that relate to past events or people. 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet. 50%+ growth in watch time of "funny" sports videos on YouTube in the past year. 60%+ growth in watch time of sports "interview" videos on YouTube in the past year. Searches for "how-to" sports videos on YouTube more than doubled in the past year.
