79%

of YouTube sports viewers say YouTube has sports and fitness video content that they can't find anywhere else.

Related Data

75%

of Gen Xers choose to watch YouTube videos that relate to past events or people.

80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

30%

of sports fans stream live sports on their smartphone or tablet.

growth in watch time of "funny" sports videos on YouTube in the past year.

growth in watch time of sports "interview" videos on YouTube in the past year.

Searches for "how-to" sports videos on YouTube more than doubled in the past year.