79%

of YouTube sports viewers say YouTube has sports and fitness video content that they can't find anywhere else.

Google/Ipsos Connect, Sports Viewers Study, U.S. among adults aged 18-54 who watch sports/fitness content on YouTube at least monthly, n=1,501, Feb. 2016.

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What motivates people to watch YouTube

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75%

of Gen Xers choose to watch YouTube videos that relate to past events or people.
Google/Ipsos
80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.
Google/Ipsos
30%

of sports fans stream live sports on their smartphone or tablet.
Google/Ipsos

50%+

growth in watch time of "funny" sports videos on YouTube in the past year.
Google Data

60%+

growth in watch time of sports "interview" videos on YouTube in the past year.
Google Data

Searches for "how-to" sports videos on YouTube more than doubled in the past year.
Google Data