89%
of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.
of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.
Econsultancy and Google, Marketing and Measurement Survey, n=514 marketing and measurement executives at North American companies with over $250M in revenues, March 2017.
of consumers prefer to use their smartphone to complete the entire process from researching to buying.
of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
At the beginning of September 2023, 45% of U.S. consumers said they would like to receive communication from retailers and brands about end-of-year holiday promotions, deals, and/or gift ideas.
Among those planning to shop for the holidays, 65% say they will shop online more.
Searches for “halloween decorations” and “halloween costumes” have grown over 60% and 20% WOW, respectively.