Skip to Content
80%

of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.

Related Data

46%

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

89%

of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

51%

of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

50%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.

30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.