80%
of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.
of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.
Bain/Google, North America, Marketing Leaders Study, n=516 marketing and advertising media and technology executive decision-makers, Nov. 2017.
of consumers prefer to use their smartphone to complete the entire process from researching to buying.
of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.
As of mid-November 2023, U.S. holiday shoppers have 33% of their holiday shopping complete, which is 1 percentage point higher than the same time last year.
As of November 12, 2023, 11% of Americans said they had already bought Black Friday deals and 24% said they were going to start buying Black Friday deals soon.
Americans who shop for major sales events have different opinions on when is the best time to do so: 15% say before, 33% during, 13% after and 22% say it doesn’t matter because the entire period has good deals.
In 2022, the daily volume for shopping-related searches containing “vs” was over 90% higher during the week of Black Friday and Cyber Monday compared to the month of September.