80% of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor. Appears In Inside Google Marketing: 3 lessons we learned from our ads rebrand Related Content Inside Google Marketing: How Brand Studio brings the company’s mission to life Google’s new advertising brands: What they mean for your business The AdWords Evolution: How we’re bringing our advertising brand into the future Related Data 46% of consumers prefer to use their smartphone to complete the entire process from researching to buying. 89% of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices. 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.