80%
of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.
of U.S. marketers said they wanted to use integrated marketing and advertising technology from a single vendor.
Bain/Google, North America, Marketing Leaders Study, n=516 marketing and advertising media and technology executive decision-makers, Nov. 2017.
of consumers prefer to use their smartphone to complete the entire process from researching to buying.
of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.