David Sable

Chairman and CEO of Y&R

“Never forget that only dead fish swim with the current.” This is the mantra for David Sable, whose advertising career spans more than 30 years. David Sable became Chairman and CEO of Y&R in 2011. For ten years, David was COO of Wunderman, and has held positions at Wells Rich Greene, Bursten-Marsteller and Cohn & Wolfe, as well as co-founding the Israeli agency, Mimsar-Arielly. Today, David also serves as Director-at-Large of the American Association of Advertising Agencies, and is active in philanthropy and education.

An early digital entrepreneur, David created the industry’s first client website, co-founded Genesis Direct, which developed direct-to-fan Internet presences for the NHL, MLB, NFL, and NBA, and has presided over numerous similar “digital firsts.” A leading authority and frequent speaker on digital marketing, David advises start-ups worldwide, is the author of the popular Weekly Ramble blog, and his writing and interviews appear regularly in publications such as the Huffington Post, Fast Company, and Forbes.