Rebecca Minkoff Empowers Millennial Shoppers

August 2015

Women's fashion label Rebecca Minkoff knows its shoppers well: They're millennials driven by digital, who want to control every phase of their shopping experiences. Learn more about the brand's "connected store" approach, which empowers customers to select their own level of service.

"The new definition of luxury is being able to be empowered to select the service level that she wants, when she wants, on the device that she wants."

—Emily Culp, SVP of Omnichannel and E-Commerce for Rebecca Minkoff

Winning Omnichannel Shoppers in Their Micro-Moments