In 2012, DoubleClick by Google began surveying digital agencies and marketers on their use of advertising technology platforms to understand the opportunities and challenges they present. In this second wave of the study, we find that-much like the underlying technology-organizations' attitudes and expectations for digital platforms are rapidly evolving. In fact, 75% of the organizations surveyed now believe an integrated platform could meet all of their marketing needs (up 23% since last year). This report highlights some of these transformative changes taking place in the adoption of ad tech platforms.
Unraveling the Digital Display Industry: Understanding the Tools and Benefits of Digital Marketing
December 2013
Others are viewing
Marketers who view this are also viewing
-
Case StudyCase Study
Brand USA Creates a Unique Digital Experience with Google Catalogs in Lightbox
-
TutorialTutorial
ZMOT: Why It Matters Now More Than Ever
-
InfographicInfographic
The New Multi-Screen World Infographic
-
Case StudyCase Study
Nestlé’s CMO shares her strategy for accelerating digital transformation at scale
-
ArticleArticle
Why consumer intent is more powerful than demographics
-
ReportReport
The Evolving Path of Today's Tech B2B Customer