13%
The average traveler spends 13% of their time online conducting travel-related activities.
The average traveler spends 13% of their time online conducting travel-related activities.
Google/Bain, Global (AU, BR, DE, JP, U.S., U.K.), “Infinite Paths to Purchase,” 2019.
17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take.
16% of people surveyed booked a trip because they felt they were due a vacation.
8% of people surveyed were inspired to travel because they wanted to visit a friend or family member.
7% of people surveyed booked a trip to travel and celebrate a special event.
of people surveyed keep visiting travel-related sites after booking.
of travelers surveyed cancel and re-book their trip after completing a booking.