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16% of people surveyed booked a trip because they felt they were due a vacation.

Related Data

17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take.

8% of people surveyed were inspired to travel because they wanted to visit a friend or family member.

7% of people surveyed booked a trip to travel and celebrate a special event.


The average traveler spends 13% of their time online conducting travel-related activities.


of people surveyed keep visiting travel-related sites after booking.


of travelers surveyed cancel and re-book their trip after completing a booking.